Main Office Hayetzira 3, Ramat Gan. Israel

What's New In Travel Tech

Read more about Peleg's developments for the tourism industry

Subscribe for Travel Updates

Unsubscribe will be available for you
Almost free - Typo or a marketing trick

Almost free - Typo or a marketing trick

Fly abroad for $29 – a mistake or a marketing exercise?
Last week, one of the selling channels, published a package to Malta for the price of $ 29 instead of $ 229.
In less than a minute over 30 seats sold, and the company committed to stand by their mistake.
The question that arises is whether this is a marketing exercise aims to publicize the company, perhaps at the expense of the vendor flights, that anyway was unable to sell these seats. Or it is a real mistake in typing data.

We are at Peleg, aware of the dangers associated with stream data entry and constantly develop tools to the Odyssey system, to alert and prevent failures of this type. This kind of mistakes can cause to an agency losing the entire season.